Communication
Group: 6
Student names: Arnault Droz-dit-Busset, Guillaume Philibert, Conail Stewart
Date: May 30th 2007
Legibility (weight: 16.5/40)
Identify at least three
labels which do not make sense.
1. Offres du jour
In French, it is inconsistent with the style of
language used on the rest of the site. It might be more acceptable if a
cosmopolitan audience is guaranteed.
2. plan du site
In French, as above.
3. Shared package
Ambiguous meaning. It is not clear what the meaning of 'shared' is. Most likely that a number of friends travel together, but it could also imply that customers share there accommodation etc with others.
How would you rephrase
them?
1. Today's Offers
Simple
translation from French.
2. Sitemap
Lieteral
translation from French reads: ‘site plan’, however we use the word
‘sitemap’ instead because it has greater specificity.
3. Group Trip
We
rephrase to ‘group trip’ because the word ‘group’ more
ably implies that the customer would be travelling with a group, rather than merely
‘sharing’ costs/resources, and we use the word ‘trip’
to maintain lexical consistency.
Communication consistency (weight: 16.5/40)
Identify at least three
inconsistencies in the use of the language.
1. See last-minute vacations
Vacations and trips are both assumed to refer the
same kind of product offering. Also the
capitalisation of titles throughout the page is not consistent.
2. El Yunque rain forest and Luquillo BeachSail and
Snorkel – Uninhabited Island of IcacosRountrip flight to San Juan
Doesn't follow the format of other trip
descriptions and introduces special features of the package, without drawing
attention to them visually, or separating them distinctly from the package description.
3. Sweep someone off their feet
Doesn’t appear to be a section heading, which makes this content box inconsistent to other trip listings.
Explain your solutions to
resolve these consistency issues.
1. Last Minute Trips
We changed the word ‘vacation’ to trips so that it is clear that
there is no difference between them – they both refer to the same product
offering. We consolidated the language
to use 'trips' as the de-facto term to describe excursions. This resolves the
inconsistent use and avoids using the word vacation which is not in common use
in significant dialects of English.
2. Accommodation at the El Conquistador Resort and Golden
Door Spa
Visit the El
Includes round trip flight to
Our suggested stay: 5-7 days
We restructured the description of the "El Yunque" firstly to
match the style of the other trips, but also to shorten the sentence length,
introduce correct grammar and spelling and emphasis key points of the
proposition.
3. Sweep Someone Off Their Feet
Typography (weight: 7/40)
Give some arguments for
what might be problematic with the typography?
We have chosen
not to classify the text colour as a typographical problem, though it sometimes
impairs readability. We feel this should instead be tackled at a more abstract,
holistic level as in our first exercise.
In terms of font consistency, we feel that the layout is sufficient. Only
two faces are used, and one only for the site title and so could be considered
a wordmark.
However, there is a wide variety of weights and styles in use which we find distracting and lends to an unprofessional image.
The typography is not homogeneous. Some of the text hasn't the same size or font e.g. "Login" and "Password".
There are some spelling errors, such as "Package tript" instead of "Package trips" and "Recommandations” instead of "Recommendations".
Some are underlined contrary to others, like "
We have inconsistent capitalisation, e.g. "romantic cruises" or "home" or even "Born To TRavel" which has a "R" instead of a "r".
What would you do
differently?
We would standardise font sizes, styles and weights across the whole site. Specifically, we would set defined styles for each kind of content e.g. paragraph, emphasised paragraph, section heading (with multiple levels), and navigation links.
We feel that it is worthwhile to break our font selection scheme for the
site title in order to create a sufficiently memorable title. We assume that the site header height is fixed
(because we don’t want to change the layout), so in order to make it
stand out we use a non-standard, unusual (but legible) font to make up for our
inability to increase the font size signifcantly.
Problems/Solutions
in Detail:
|
Current |
New |
Category |
Description |
Severity (1-5) |
|
Born To TRavel |
Born To Travel |
Language Inconsistency |
Capitalisation, High Priority |
4 |
|
Menu |
|
|
|
|
|
Offres du jour |
Today’s Offers |
Typography, Language Inconsistency, Nonsensical |
Too Big, Capitalisation, High Priority |
4 |
|
Package tript |
Package Trips |
Language Inconsistency, Nonsensical |
Capitalisation, Spelling Error |
2 |
|
Search |
|
Typography |
inconsistent style |
|
|
Shared package |
??? |
Nonsensical |
|
5 |
|
Create package |
Create Package |
Typography |
Capitalisation |
1 |
|
Recommandations |
Recommendations |
Typography, Nonsensical |
inconsistent style, Spelling Error |
2 |
|
My account/
create new |
My Account |
Language Inconsistency |
Capitalisation |
3 |
|
My account/
create new |
Create New Account |
Language Inconsistency |
Capitalisation |
3 |
|
Login |
|
Typography |
Different font/size |
1 |
|
Password |
|
Typography |
Different font/size |
1 |
|
OK |
Go |
|
|
1 |
|
|
|
Typography, Language Inconsistency |
Line runs out |
1 |
|
Or save even more : Book flight + hotel together for
a 3-night package from $414 |
Save even more : Book a Flight + Hotel 3-night
package from $414 |
Nonsensical |
|
2 |
|
Puerto Rico: |
Puerto Rico: |
Language Inconsistency |
Capitalisation |
1 |
|
Accommodations at El Conquistador Resort and Golden Door
Spa «««« |
Accommodation at the El Conquistador Resort and Golden
Door Spa «««« |
Nonsensical |
|
1 |
|
El Yunque rain forest and Luquillo BeachSail and Snorkel
– Uninhabited Island of IcacosRountrip flight to |
Visit the El Includes roundtrip flight to Our suggested stay:
5-7 days |
Nonsensical |
Spelling Error, Grammar |
2 |
|
Sweep someone off their feet |
Sweep Someone Off Their Feet |
Typography, Language Inconsistency |
Not red or bold, inconsistent style, Capitalisation |
4 |
|
Imagine it---the two of you, a beautiful new place *or an
old favorite(, and plenty of time to do ... whatever you please. |
|
Pure Cheese, Nonsensical |
*? |
4 |
|
romantic cruises |
Romantic Cruises |
Typography, Language Inconsistency |
Underline blue, inconsistent style, Capitalisation |
1 |
|
Last-minute
vacations |
Last Minute Trips |
Language Inconsistency |
Capitalisation |
1 |
|
Get away for less, this weekend or next: Find great low rates for your flight+hotel
trip. |
Get away this weekend or next. Find great, reduced rates for your Flight + Hotel trip. |
Nonsensical |
|
2 |
|
See last-minute vacations |
See Last Minute Trips |
Language Inconsistency |
Capitalisation |
1 |
|
home |
Home |
Typography, Language Inconsistency |
Inconsistent style to other footer links, high priority |
3 |
|
plan du site |
Sitemap |
Language Inconsistency, Nonsensical |
Capitalisation, Spelling Error, high priority |
4 |
|
contact |
Contact |
Language Inconsistency |
Capitalisation, high priority |
2 |
Revised
Image
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