Template for content analysis, filling white space, and layout critiquing

Content analysis (weight: 10/40)

What are the main content groups found on the current GUI? Please list them below. (5 pt)

There are three main content groups:
The logo with the slogan on the top.
The menu on the left.
Finally, the biggest group on the center and the right.

 To your estimation, what is the percentage of the GUI that is white space? Why is that a problem? (5pt)

We estimate that the white space is around eighty per cent of all the GUI. White space gives no additional information. Putting more things in the same page saves clicks to the user.

Content Richness and Completeness (weight: 10/40)

Identify as many elements as you can think of that can be added to the GUI to enrich the content. (5 pt)

There could be more images related with travelling,  a global searcher in the website, a trip creator if you don't find what you want, a selection of travel guides, a blog with previous experiences, a user zone with login and password in which the user can see the information of his travels.

From the above list, name the top 3 elements that can particularly help the site achieve its functional (business) goals. You may include some explanations for your solutions. (5 pt)

 The user's zone is essential to achieve its goals, because the user needs to save his personal information and travels he chose before.
A blog with previous good experiences, because it encourages new clients to use this webpage.
A global searcher, because it provides users to find specificly what they want.

 

Layout design (weight: 20/40)

With the newly added content, provide a grouping of contents that belong together. (5pt)

 The logo and  the slogan and the global search will be a group on the top. The login, password , the general searcher and the guide selector  will  be included on the left, under the menu. The trip creator and the blog will be in the third group on the center of the page near the travel search engine.

 

Provide a visual rendering of the new content, paying special attention to layout (proximity, alignment, repetition, contrast, typography)   (15 pt)

For the group on the left we have used the same color as the background of the name of the page, considering their alignment and contrast. The three new elements have the same layout properties.

For the group on the center, we have three subgroups. At the top-center group, we have grouped the text and added two photos related to travel. At the middle-center we have shifted the " make your choice " box and we have added two more boxes with the same design, typography, etc. At the bottom-center group we have filled the little space by writing a description of the two " hottests destinations"