Template
for content analysis, filling white space, and layout critiquing
Group: 6
Student names: Droz-dit-Busset
Arnault, GUILLAUME PHILIBERT, CONAIL STEWART
Date:
16.05.2007
Content
analysis (weight: 10/40)
What are
the main content groups found on the current GUI? Please list them below. (5 pt )
·
The header with on the left the name
of the company and on the right side the slogan with some graphic background
and just under the different languages offered
·
On the left frame the main menu.
·
The main frame is divided
horizontally in 3 parts :
1.
The upper one contains some
questions which resume the goals of this website.
2.
In the middle we find the search
panel
3.
The last part contains the
recommendation system which proposes “hot” destinations.
To
your estimation, what is the percentage of the GUI that is white space? Why is
that a problem? (5pt)
We estimate that the percentage of white is about 30 %. The white
colour has different meanings in our occidental culture. Many positive
connotations such as purity, innocence, peace. But it has also a negative
etymological signification like emptiness. In our case, this is emptiness of
content. The users want to have information to make a good choice.
Content
Richness and Completeness (weight: 10/40)
Identify
as many elements as you can think of that can be added to the GUI to enrich the
content. (5 pt )
·
The logo and the slogan should be
together to create a true brand identity.
·
We could add some new images to
better illustrate the business goals of the website. The users don’t want
to travel with some dark clouds as an example of destination as we see on the
header.
·
Add more “Hottest
Destinations”. The images are too big in comparison to the text. We could
reduce the size and add some new “hot” trips. It accentuates the
offer proposed by the website and of course the possibility to increase the
revenue.
·
The sentences in the upper main
frame are useless because the user have to perceive the goals of the website
just in looking at its different parts. If we have very clear design structure
and appropriate label the user already understand the goals.
·
The main menu need to be more
friendly and we have to add new features to enrich the content such as for
example the possibility for users to log in and have their own space with the
all the travels they have done. It adds
also the possibility to better target the members with specific ads.
·
The search feature needs to be more
accurate. We could add a precise period for the travel with a date of departure
and return, a precise place of departure and arrival and all the information needed
to offer a relevant result.
·
We could also add a recommender
system which propose personalized new trip in function of members
recommendation. You need of course to become a member of our community.
From the
above list, name the top 3 elements that can particularly help the site achieve
its functional (business) goals. You may include some explanations for your
solutions. (5 pt )
We would do a complete
reorganization of the website. In detail:
1.
The sentences take to much space. As
we said a clear design and information structure of the website give already
the answer to these questions. And we could add new feature instead of this
useless white space.
2.
The search feature needs to be
improved because it’s the core feature of the site and the usability and
the information needed by the user should be improved. We add some new fields to the search panel
because we think that the fields which were chosen didn’t express
precisely the functional goals to the search part. And we move it to the left
side of the main frame.
3.
The brand identity is very important
to achieve a business goal. The name of the company “Click &
Leave” may have different meaning such as the user click and go to
another travel website. We should find a
name which captures the real goal of the website. The slogan is quiet good but,
as we said before , we should group them together to
reinforce the identity.
Layout
design (weight: 20/40)
With the
newly added content, provide a grouping of contents that belong together. (5pt)
Provide
a visual rendering of the new content, paying special attention to layout
(proximity, alignment, repetition, contrast, typography) (15 pt )
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