Template for Communication

Legibility (weight: 16.5/40)

Identify at least three labels which do not make sense.

- "Package Tript " is not legible.

- "Shared Package " is not legible.

- "Create Package" is not very suitable.

- "Search " and "Add" in the Recommandation menu is not suitable, because a recommandation is what the site should provide the user by collecting their    preferences and habits. Not like a classic searching engine. so the user don't need the "search" button. and the user may not add a recommandation either.(problem severity 3)

- "My account/create new", is not very beautiful.

- “California : Stay from” doesn’t make sens.

- “last minute vacation”,  it is not  not very suitable

 

How would you rephrase them?  

- We  want  to re-organize the left menu, as  we think the structure is poor and not  legible.  so we  grouped all these functions into 3  parts,  one for the registered user to login, then they can access their own pages. Another for the new users who want to sign up. And one related to the Trips, which consists of 3 menu, look for a trip, propose a trip, and recommended trips. 

- Change “last minute vacation” to “Last minute deals”.

 

Communication consistency (weight: 16.5/40)

Identify at least three inconsistencies in the use of the language.

- "Offre du jour" is French, not consistency with the other text.

- "Plan du site" is French.

- “Book flight + hotel together for a 3-night package from $414” has grammatical problems.

- “Suggested stay” is inconsistent.

- “Get away for less, this weekend or nexr: find great low rates for your flight+hotel trip”: this phrase has no sens.

Explain your solutions to resolve these consistency issues.  

-  Change “Offre du jour” to “Today’s offer”.

 -  Change “Plan du site” to “site plan”.

-   The  simple description of  each offer in the  "Today's offer " is not very meaningful,  it should  be  concise, attractive,  and easy  to understand ,  so we  re-wrote  these descriptions, because most of these descriptions are not very good. And the use of English is very poor.  We added a  link "more details"  for  the user  to get more  informations.  The  title of  each  offer is  also clickable ,  so it's aslo  underlined as  all of  the  other links.   (See our attached image for the modifications in detail)

Typography (weight: 7/40)

Give some arguments for what might be problematic with the typography?

- “Login” and “Password” are not aligned.

- Label “Puerto Rico …” is not underlined as other labels.

- Labels “plan du site” and “contact” are not underlined and bolded as laber” home”  .

- “Born to travel” is not in the border.

 -  The text , labels  are not with the same typography  

What would you do differently?

- Align “Login” and “Password”.

-Underline “Puerto Rico…..”.

- Underline and bold the labels “plan du site” and “contact”.

- Use the same typography for all the text, labels.  Underline the labels when they  are  clickable.

- Move “Born to travel” into the border.